Selecting the Right Design
There’s a few things to consider when selecting a design:
Exclusivity
We offer both Exclusive and Non-Exclusive designs.
While you can use either to create packaging for any food, beverage, tobacco, and cannabis product, there is one important difference between our Exclusive and Non-Exclusive products:
EXCLUSIVE
Exclusive Products are meant for the development of a unique, one of a kind product that is sold under a brand name.
Our exclusive products can be used to build a unique brand.
Our exclusive products are sold only once, to a single customer.
Our exclusive products come with generous licensing that allows for unlimited promotional use.
Our exclusive products can be sold/assigned should you decide to one day sell the amazing brand your built.
NON-EXCLUSIVE
Non-Exclusive Products may only be used to create a “generic” and/or limited edition product that doesn't display a brand name.
Our non-exclusive products can be used only for the creation of “generic” and/or limited edition wine that may display only NON-BRANDED packaging.
Our non-exclusive products are sold multiple times to many customers.
Our non-exclusive products come with restrictive licensing that allows for the creation of only a few types of NON-BRANDED sales and marketing materials.
Please Note: All sales are final so it’s important to read the Terms and Conditions before making a purchase. Please contact us at support@piquelabel.com with any questions!
label size
We offer several label sizes to work with a variety of containers.
Use the categories at the top of shop to filter the designs by size. Size information is also provided in the product description.
HORIZONTAL
Front: 4” wide x 3” tall
Back: 3.5” wide x 2.75” tall
VERTICAL
Front: 3.5” wide x 5.5” tall
Back: 3.5” wide x 2.75” tall
WRAP
8” wide x 3” tall
SHRINK SLEEVE
12” wide x 12” tall
Front: 4” wide x 3” tall
Back: 3.5” wide x 2.75” tall
VERTICAL
Front: 3.5” wide x 5.5” tall
Back: 3.5” wide x 2.75” tall
WRAP
8” wide x 3” tall
SHRINK SLEEVE
12” wide x 12” tall
VALUE ADDED FEATURES
All our products are highly versatile, but some contain value added features that provide even more flexibility.
Look in the product description to see if the product contains any of the following value added features:
EXTRA DESIGNS
Some of our products contain more than one design — each distinctive yet complementary, enabling you to create multiple products that are visually cohesive.
Look for this symbol ( ) in a product's description, which will be accompanied by an indication of the number of extra designs the product contains.
SCALABLE GRAPHICS
Some of our products contain a copy of the design(s) provided at a much larger size than the label. This larger copy more easily allows for the creation of large promotional items like shippers and aisle displays.
Scalable Graphics are either limited or unlimited:
Limited: Scalable Graphics are “limited” if they contain raster art. Consequently they can be used to create only smaller promotional materials. This is because raster art becomes blurry/pixelated as it increases in size.
Unlimited: Scalable Graphics are “unlimited” if they are created with 100% vector art. They can be enlarged to any size (even the size of a billboard) and still retain their quality.
Look for this symbol ( ) in the product description, which will be accompanied by an indication of whether the graphics are limited or unlimited.
MULTIPLE SIZES
Some of our products contain a design provided in multiple label sizes.
Look for this symbol ( ) in the product description, which will be accompanied by an indication of what sizes are included.
FREE 15-MINUTE CONSULTATION
Not sure where to start? Need help deciding on a product?
Our business model is a fairly novel concept (yes we're bragging) and it can be challenging to make sense of the differences between products and how they are licensed. That’s why we’d love to talk to you, answer your questions, discuss your unique needs, and point you in the right direction.
Agree to the Terms and Conditions
Be sure to read the Terms and Conditions carefully before making a purchase and contact us at support@piquelabel.com with any questions. All sales are final so we want to make sure you are getting the product you expect.
Submit Payment
Purchase our products via our secure shop that utilizes Stripe™ for credit card processing. Once your payment has been processed, you will receive an order confirmation via email.
You do not need an account in order to make purchases on our website. However, creating an account and making sure you are logged into before you complete a purchase will help us provide you with better service and support should you need assistance later on.
Download the Product
Upon completion of purchase, you will be able to digitally download the Design via the website interface. You will also receive an email from Pique Label containing a link from which you can download the Design at a later time.
Within the download, you will find a text file containing a link with which to manually download a secondary “complete” product folder containing the Design as well as other useful/supplementary materials (i.e. Mockup Tool, Product Guide, Customization Form, etc).
ALL SALES ARE FINAL.
Not yet ready to buy?
RESERVE A PRODUCT
We'll remove any exclusive product from our shop and place it on hold for you for two weeks (so you can chew on it).
TRY A PRODUCT
We'll customize any exlusive design and create digital mockups enabling you to virtually try it out before you buy it.
Customize Your Design
Our designs are created for easy editing and come with tools that help make customization a breeze.
Customization options:
LET US HELP: We provide a free text-only customization service with every label design purchase (i.e. updating the brand name, varietal, romance copy, etc). If you need more specialized customization services (i.e. changing colors or fonts, adding a logo, adjusting the label size, etc) we can help with that too! Learn more about our services here.
DO-IT-YOURSELF: Our products are built for D.I.Y. customization so you can easily use your own in-house designer or contractor to modify the design to suit your needs.
PRINTER: If you plan on producing your labels at commercial printing facility, the printer might be willing to make minor customizations to your label for a nominal fee or free of charge as part of securing your business. Some printers may even be able to provide more extensive design services. Never hurts to ask!
Tell your printer the following:
"Pique Label told me to tell you that their label designs are built and packaged according to industry standards. The design file is provided in a fully-editable .AI format, is highly organized, uses intuitive naming conventions, and includes bleeds, die lines, and linked artwork. That's right... NO MISSING ARTWORK!! They said you would know what that means and be really happy about it."
gathering/Preparing content:
Many of the wine labels you see in the market contain both required* and optional content. Listed below are examples of both to help you prepare the content needed to complete your label.
REQUIRED*:
Brand Name
Vintage
Varietal/Type
Appellation of Origin
Bottling Statement
Alcohol Percentage
Net Contents (mL)
Optional:
Fanciful Name
Brand Story
Tasting Notes
Technical Details
UPC/Barcode
Winemaker signature
Photo of winery dog ;)
*Some of the items listed above as 'required' may or may not actually be required due to your wine type and other details you include on the label (vintage, appellation, etc). But for simplicity’s sake, this list of info is what is typically required on most labels.
Resources:
Learn more about mandatory label information on the Alcohol and Tobacco Tax and Trade Bureau’s website:
Tools Provided:
Included within the Label Template is a layer called "Customization 101" which highlights the portions of the label that need to be modified.
Provided separately is a Customization Form (pdf) which you can digitally or manually fill out. This lets you provide whomever is modifying your label with the information/markups they’ll need.
Requirements:
Access to and working knowledge of the newest Adobe® Illustrator and Photoshop software*.
Access to a computer that has enough storage and processing power to handle extremely large files (>100MB).
*We cannot guarantee our files can be opened or edited using older versions of Photoshop or Illustrator.
restrictions:
REMOVAL OF THE PIQUE LABEL ICON IS PROHIBITED
There may be a tiny red square that contains the initials "PL" inconspicuously included in the label design, to indicate the label originated from Pique Label.
If included, this icon is mandatory and cannot be removed.